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The holy month of Ramadan 2025 officially began on the evening of March 1 (Saturday) and will continue until the evening of March 30 (Sunday), followed by the three-day celebration of Eid Al-Fitr. This global religious event, observed by over 2 billion Muslims worldwide, is not only a time of spiritual reflection but also a "golden month" for consumer spending. 

For both B2C and B2B businesses, Ramadan presents a unique opportunity to boost sales and build long-term brand trust. Below, we provide insights into key timelines, logistics strategies, and customer communication tips to help you capture opportunities in 48 Ramadan markets across the Middle East, Southeast Asia, and Africa.

01 Ramadan Market Overview: Key Timelines and Markets

1. Global Muslim Population and Ramadan Culture

With nearly 2 billion Muslims worldwide, Indonesia has the largest Muslim population. Ramadan is not only a time of faith but also a period of heightened consumer activity. A total of 48 countries observe Ramadan, primarily in West Asia and North Africa. Countries like Lebanon, Chad, Nigeria, Bosnia, and Malaysia have significant Muslim populations, while Western nations such as the US, UK, France, Canada, and Australia also celebrate Ramadan due to their Muslim communities.

Arab States (22)

Asia: Kuwait, Iraq, Syria, Lebanon, Palestine, Jordan, Saudi Arabia, Yemen, Oman, UAE, Qatar, Bahrain.

Africa: Egypt, Sudan, Libya, Tunisia, Algeria, Morocco, Western Sahara, Mauritania, Somalia, Djibouti

Non-arab States (26)

Africa (9) : Senegal, Gambia, Guinea, Sierra Leone, Mali, Niger, Nigeria, Chad, Comoros

Europe (2) : Bosnia and Herzegovina, Albania

Asia (15) : West Asia: Turkey, Azerbaijan, Iran, Afghanistan, Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, Tajikistan, Pakistan, Bangladesh, Maldives, Indonesia, Malaysia, Brunei

• Pre-Ramadan Preparation: Families stock up on food, clothing, home decorations, and kitchenware. Traditions like "Haqq Al Laila" in the UAE add to the festive atmosphere.

• During Ramadan: Reduced working hours and limited entertainment drive increased online shopping, especially for food, home goods, and apparel.

• Eid Al-Fitr: A 3-4 day celebration marked by family gatherings, gift exchanges, and lavish meals, representing the peak consumption period.

2. Key Dates for Ramadan 2025

• Ramadan Core Period: March 1 (evening) to March 30 (evening). Consumers are most active from sunset to late night.

• Eid Al-Fitr Peak: March 31 to April 2, featuring family gatherings, gift shopping, and restocking.

3. Key Markets

• Middle East: Saudi Arabia, UAE, and Qatar—high purchasing power and sensitivity to logistics efficiency.

• Southeast Asia: Indonesia (largest Muslim population) and Malaysia (over 80% e-commerce penetration).

• Africa: Egypt and Morocco—young populations and growing social media influence.

Data Insights:

• Middle East consumer spending during Ramadan is expected to grow by 35%, with strong demand for dates, smart home devices, and children's clothing.

• Indonesia’s e-commerce orders could triple, with halal food, beauty products, and home appliances leading sales.

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02 Logistics Strategies: On-Time Delivery and Risk Mitigation

Ramadan often leads to 50% slower port and customs operations, increasing the risk of delays. To ensure timely delivery:

1. Shipment Timing

• Urgent Orders: Ship by March 10 to avoid late-Ramadan port congestion (after March 20).

• Regular Orders: Schedule arrivals for late Ramadan or Eid to meet restocking needs.

• Middle East Express: Use 羞羞视频 Supply Chain’s Ramadan Express service to reduce transit time by 30%.

2. Customs and Documentation

• Pre-Clearance: Ensure all documents (bills of lading, invoices, certificates of origin) are marked "Halal Certified" for smooth customs clearance.

• Free Demurrage: Negotiate 21-day free demurrage with shipping lines to avoid high port fees (up to $200/day in some ports).

• Restricted Items: Alcohol and revealing clothing are prohibited; e-cigarette accessories face strict regulations in Indonesia.

3. Alternative Transport Solutions

• Air Freight: Ideal for high-value or urgent goods, despite a 15% cost increase.

• Overseas Warehousing: Pre-stock popular items like date gift boxes and children’s clothing in key markets (e.g., Saudi Arabia, UAE) for 48-hour delivery.

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03 Customer Communication: Cultural Sensitivity and Engagement

Respecting cultural norms and adjusting communication schedules are crucial during Ramadan.

1. Communication Timing

• Best Time: 9 AM to 2 PM (local time), when customers are most active.

• Avoid: 3 PM onwards (fasting hours) and 7 PM to 9 PM (meal times).

2. Email and Social Media Engagement

• Email Templates: Begin with "Ramadan Kareem" (Blessed Ramadan) and highlight promotions or logistics arrangements.

Subject: Ramadan Kareem! Final 72-Hour Shipping for Eid Orders

Dear XXX，

Bismillah al-Rahman al-Rahim! On behalf of [Your Company], I wish you and your family a blessed Ramadan filled with peace.

? Last Chance Alert:

To ensure your Eid orders arrive on time, all shipments must be confirmed by [3/5].

Why choose us for Ramadan?

? 48H UAE Warehouse Delivery (Pre-stocked with Halal-certified dates & gifts)

? 30% Ramadan Discount on bulk orders ≥500 units (Valid until 3/5)

[Click Here] to Download Full Catalog & Reserve Shipping Slots  

Ramadan Kareem,

XXX

[Your Position] | [Company Name]

WhatsApp Priority Support: [+971 XXX XXX XXX]

• Social Media: Share Ramadan recipes, traditional outfits, and decoration tips to boost engagement.

WhatsApp/Ins templates

Assalamu Alaikum [First Name]!  

Ramadan Kareem from [Company]!

LAST 48 HOURS to lock in:

Priority shipping slots for Eid gifts

1 FREE luxury date box on orders >$500

Reply “YES” to get your personalized offer now!

OR tap here to chat instantly: [WhatsApp link]

Jazak Allah Khairan,[XXX]

Linkedin Templates

Dear XXX,  Ramadan Kareem!  May this holy month bring you peace and prosperity.

We've helped 50+ businesses in [customer's country/industry] stock up for Eid with:

? Pre-packaged Ramadan kit

? Bestselling electronics

Could we schedule a 15-minute call this week to discuss priority procurement options?

Click here to book a slot: [Calendly link]

Wishing you a blessed Ramadan,

[XXX]

[Job Title] | [Company Name]

[WhatsApp/Telegram]

3. Payment Reminders

• Politely remind customers to settle payments before Ramadan to avoid delays due to bank holidays.

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1、Shenzhen started, today promotion

Coastal defense: USD90/180

Ho Chi Minh: USD125/225

Lam Chaban: USD210/370

Bangkok: USD220/440

Penang: USD325/650

Manila: USD35/70

Singapore: USD260/420

Port Klang: USD260/420

Brazilian vintage order: USD325/650

Jakarta: USD470/930

Surabaya: USD470/930

Semarang: USD470/930

2、

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Yantian/Hong Kong/Nansha/Whampoa -salalah 875/850 3/6, 9, 14 Cut-off

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